Integrity - because people are interdependent, we believe in each other's integrity and honor

Ownership - because people take care of what they own

Responsibility - because direct dealings are an essential tool as we learn to support one another

Consensus - because if every party supports the decision, it is a Win-Win situation.

Respect (for people) - because self-esteem produces self-empowerment and the ability to empower others.

Trust - because openness is the glue to collaboration

Recognition - because people respond best to recognition & reward in a risk-free environment and the ability to learn from a mistake is essential to being competitive